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Tag: CustomerEngagement

When to Send SMS: Timing & Frequency Best Practices for India (Festivals, Weekends & Work Hours)

When to Send SMS: Timing & Frequency Best Practices for India (Festivals, Weekends & Work Hours)

In India, a mobile phone is more than just a communication device; it’s a constant companion. With over 1.2 billion mobile subscribers, the potential for SMS marketing is staggering. However, India is also a land of immense diversity, unique cultural rhythms, and strict regulatory frameworks like the TRAI (Telecom Regulatory Authority of India) guidelines.

RCS Messaging vs Traditional SMS in Jaipur: Why the Future Is Here

RCS Messaging vs Traditional SMS in Jaipur: Why the Future Is Here

For years, SMS has been the backbone of mobile marketing. But as technology evolves, customers expect richer, interactive, and visually appealing messaging experiences. Enter RCS (Rich Communication Services) – the next-generation messaging protocol that transforms plain text into engaging conversations with images, videos, carousels, and buttons.
In Jaipur and across Rajasthan, forward-thinking businesses are beginning to explore RCS as a way to stand out from the flood of regular SMS messages. If you’ve ever wished SMS could feel like WhatsApp but without needing an app download, RCS is your solution.