In the digital landscape of 2026, the battle for consumer attention is no longer fought on a single front. While email remains the cornerstone of long-form storytelling and brand nurturing, the sheer volume of “noise” in a modern inbox is staggering. Average email open rates hover around 20-30%, meaning that nearly 75% of your carefully crafted messages are never even seen.
In the rapidly evolving landscape of 2026, the way brands communicate with their customers has moved far beyond the 160-character limit of traditional SMS. Today, the battle for the customer’s attention happens in the “Rich Messaging” arena. Two giants dominate this space: RCS (Rich Communication Services) Business Messaging and the WhatsApp Business API.
In the digital landscape of 2026, the “spray and pray” method of bulk SMS is officially dead. As consumers are inundated with digital noise, a generic text message is no longer just ineffective—it’s considered spam. The challenge for modern brands isn’t reaching the customer; it’s saying something that actually matters when they do.
SMS or WhatsApp? Telegram or RCS? Discover the ultimate guide for businesses choosing between SMS and messaging apps. Learn about open rates, costs, and the best use cases for each channel in 2025.
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