Dealers’ orders by manufacturers and distributors are usually organized in a combination of phone calls, WhatsApp messages, Excel files, emails, and entries into ERP. However, while this approach is feasible in case of a small dealer network, it becomes more and more challenging with growing amounts of products, distributors, price lists, and orders.
An inquiry for a customer from the point of view of distribution and manufacturing is the starting step in doing business.
After the client requests a certain product, the firm should look into various aspects, including price, inventory, manufacturing possibilities, credit, shipping, invoicing and payments before completing the sale.
The fact of the matter is that consumers use multiple types of devices, messengers, networks and communication channels. This means that an advertising campaign that relies completely on just one channel will suffer from limited reach as that particular channel may not be accessible at all to the consumer.
Generating leads is not the same thing as generating sales.
The Google Ad campaign might produce 100 leads at a favorable cost per lead, however if very few end up being actual customers, the number of leads will give a false impression of performance.
