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Tag: DataDrivenMarketing

The Role of AI in SMS Marketing: Personalizing Bulk Messages at Scale

The Role of AI in SMS Marketing: Personalizing Bulk Messages at Scale

In the digital landscape of 2026, the “spray and pray” method of bulk SMS is officially dead. As consumers are inundated with digital noise, a generic text message is no longer just ineffective—it’s considered spam. The challenge for modern brands isn’t reaching the customer; it’s saying something that actually matters when they do.

SMS + CRM + Analytics: Building a Full-Stack Marketing Pipeline

SMS + CRM + Analytics: Building a Full-Stack Marketing Pipeline

In the marketing landscape of 2026, data is the fuel, but integration is the engine. Many businesses make the mistake of running their SMS campaigns, CRM data, and web analytics in silos. The result? Fragmented customer journeys, “ghost” attributions, and wasted ad spend.