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Tag: DigitalMarketingIndia

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

In India, the Distributed Ledger Technology (DLT) framework is the backbone of commercial communication. Introduced by the Telecom Regulatory Authority of India (TRAI), its mission is simple: to eliminate spam, prevent phishing, and ensure that every business message is traceable and consented.

When to Send SMS: Timing & Frequency Best Practices for India (Festivals, Weekends & Work Hours)

When to Send SMS: Timing & Frequency Best Practices for India (Festivals, Weekends & Work Hours)

In India, a mobile phone is more than just a communication device; it’s a constant companion. With over 1.2 billion mobile subscribers, the potential for SMS marketing is staggering. However, India is also a land of immense diversity, unique cultural rhythms, and strict regulatory frameworks like the TRAI (Telecom Regulatory Authority of India) guidelines.