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Tag: DigitalMarketingIndia

Common Mistakes Indian Businesses Make with SMS Campaigns — And How to Avoid Them

Common Mistakes Indian Businesses Make with SMS Campaigns — And How to Avoid Them

SMS Campaigns for Indian Businesses, The Indian mobile landscape is one of the most dynamic in the world. With over 1.2 billion mobile subscribers, SMS marketing offers an incredible 98% open rate, significantly outperforming email. However, the Indian regulatory environment, governed by the Telecom Regulatory Authority of India (TRAI), is also one of the strictest. […]

SMS vs. Messaging Apps (WhatsApp/Telegram): When to Use Each Channel

SMS vs. Messaging Apps (WhatsApp/Telegram): When to Use Each Channel

SMS or WhatsApp? Telegram or RCS? Discover the ultimate guide for businesses choosing between SMS and messaging apps. Learn about open rates, costs, and the best use cases for each channel in 2025.

Cost-Effectiveness of SMS (vs Email, Push, Social) for SMBs in India: A Comparative Study

Cost-Effectiveness of SMS (vs Email, Push, Social) for SMBs in India: A Comparative Study

For Small and Medium Businesses (SMBs) in India, marketing is a game of “paisa-vasool” (value for money). With limited budgets and a hyper-competitive local market, every rupee spent on digital outreach must deliver measurable results.

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

In India, the Distributed Ledger Technology (DLT) framework is the backbone of commercial communication. Introduced by the Telecom Regulatory Authority of India (TRAI), its mission is simple: to eliminate spam, prevent phishing, and ensure that every business message is traceable and consented.