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Tag: MarketingAutomation

SMS Marketing Automation: Tools, Workflows & Triggers that Save Time and Maximize Engagement

SMS Marketing Automation: Tools, Workflows & Triggers that Save Time and Maximize Engagement

In the fast-paced digital economy, “timing” isn’t just a factor—it’s the only factor. Imagine a customer abandons their cart at 2:00 AM. If you wait until your marketing team starts at 9:00 AM to send a reminder, that lead is already cold.

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

In India, the Distributed Ledger Technology (DLT) framework is the backbone of commercial communication. Introduced by the Telecom Regulatory Authority of India (TRAI), its mission is simple: to eliminate spam, prevent phishing, and ensure that every business message is traceable and consented.