For Small and Medium Businesses (SMBs) in India, marketing is a game of “paisa-vasool” (value for money). With limited budgets and a hyper-competitive local market, every rupee spent on digital outreach must deliver measurable results.
Introduction SMS + Email + Social: How to Create Omnichannel Campaigns, In today’s dynamic digital environment, the customer journey is less like a straight line and more like a complex web of interactions across devices and platforms. Modern consumers expect brands to keep up—they might discover you on Instagram, research on email, and complete a […]
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