SMS Campaigns for Indian Businesses, The Indian mobile landscape is one of the most dynamic in the world. With over 1.2 billion mobile subscribers, SMS marketing offers an incredible 98% open rate, significantly outperforming email. However, the Indian regulatory environment, governed by the Telecom Regulatory Authority of India (TRAI), is also one of the strictest. […]
Introduction SMS + Email + Social: How to Create Omnichannel Campaigns, In today’s dynamic digital environment, the customer journey is less like a straight line and more like a complex web of interactions across devices and platforms. Modern consumers expect brands to keep up—they might discover you on Instagram, research on email, and complete a […]
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