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Tag: PersonalizationAtScale

Personalization at Scale: How AI Agents Use CRM Data on WhatsApp

In the hyper-competitive digital economy of 2026, the “spray and pray” method of marketing is officially dead. Customers no longer tolerate generic broadcasts; they demand experiences that feel tailor-made. The challenge for growing businesses has always been: How do you provide a personal touch to 10,000 customers at once?

The Role of AI in SMS Marketing: Personalizing Bulk Messages at Scale

The Role of AI in SMS Marketing: Personalizing Bulk Messages at Scale

In the digital landscape of 2026, the “spray and pray” method of bulk SMS is officially dead. As consumers are inundated with digital noise, a generic text message is no longer just ineffective—it’s considered spam. The challenge for modern brands isn’t reaching the customer; it’s saying something that actually matters when they do.