In the rapidly evolving landscape of 2026, the way brands communicate with their customers has moved far beyond the 160-character limit of traditional SMS. Today, the battle for the customer’s attention happens in the “Rich Messaging” arena. Two giants dominate this space: RCS (Rich Communication Services) Business Messaging and the WhatsApp Business API.
WhatsApp Business Pricing 2025, Messaging and conversational commerce through WhatsApp have become core to modern digital marketing and customer engagement. As businesses scale up usage of the WhatsApp Business Platform (via the API) for notifications, authentication, drip-campaigns, cart-recovery, support and so on, cost modelling becomes critical. With the pricing model of WhatsApp changing in 2025, this is a watershed moment: now you must rethink your customer acquisition cost (CAC), lifetime value (LTV) and message strategy.
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