SMS Campaigns for Indian Businesses, The Indian mobile landscape is one of the most dynamic in the world. With over 1.2 billion mobile subscribers, SMS marketing offers an incredible 98% open rate, significantly outperforming email. However, the Indian regulatory environment, governed by the Telecom Regulatory Authority of India (TRAI), is also one of the strictest. […]
For Small and Medium Businesses (SMBs) in India, marketing is a game of “paisa-vasool” (value for money). With limited budgets and a hyper-competitive local market, every rupee spent on digital outreach must deliver measurable results.
In India, a mobile phone is more than just a communication device; it’s a constant companion. With over 1.2 billion mobile subscribers, the potential for SMS marketing is staggering. However, India is also a land of immense diversity, unique cultural rhythms, and strict regulatory frameworks like the TRAI (Telecom Regulatory Authority of India) guidelines.
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