RCS vs. WhatsApp Business API: Why AI Agents Are the Key to Winning on Both
The year is 2026, and the “Great Messaging War” has reached a fascinating stalemate. For years, businesses asked: “Should we be on WhatsApp or stay with SMS?” Today, that question is obsolete. With Apple’s full integration of RCS (Rich Communication Services) and Meta’s continued dominance with the WhatsApp Business API, the “pipe” you use to reach your customer is no longer the differentiator.