SMS Marketing KPIs You Should Track: Open Rate, Click-Through, Conversion, Unsubscribe — What Each Means
Introduction SMS Marketing KPIs You Should Track, SMS (Short Message Service) marketing is the powerhouse of immediate communication. With nearly 98% open rates and messages typically read within the first three minutes of receipt, it offers an urgency and directness no other channel can match. However, success in SMS isn’t just about sending texts; it’s […]
