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Tag: SMSAutomation

How Businesses Are Using SMS for Customer Experience & Trust

How Businesses Are Using SMS for Customer Experience & Trust

In the hyper-competitive digital landscape of 2026, the battle for customer loyalty isn’t won through flashy advertisements or massive billboards; it is won in the small, micro-moments of a customer’s day. As inboxes become cluttered with hundreds of unread emails and social media feeds are drowned out by algorithms, the humble text message has emerged as the most powerful tool for building Customer Experience (CX) and Trust.

Common Mistakes Indian Businesses Make with SMS Campaigns — And How to Avoid Them

Common Mistakes Indian Businesses Make with SMS Campaigns — And How to Avoid Them

SMS Campaigns for Indian Businesses, The Indian mobile landscape is one of the most dynamic in the world. With over 1.2 billion mobile subscribers, SMS marketing offers an incredible 98% open rate, significantly outperforming email. However, the Indian regulatory environment, governed by the Telecom Regulatory Authority of India (TRAI), is also one of the strictest. […]

How to Use Bulk SMS for Lead Nurturing: From Welcome Messages to Re-Engagement & Cart Recovery

How to Use Bulk SMS for Lead Nurturing: From Welcome Messages to Re-Engagement & Cart Recovery

How to Use Bulk SMS for Lead Nurturing, In the crowded digital marketing landscape, where email inboxes are overflowing and social media feeds are noisy, one channel consistently cuts through the clutter: Bulk SMS.

The simplicity, immediacy, and personal nature of a text message give it an unparalleled advantage. With an astounding 98% average open rate (compared to email’s 20-30%), SMS is not just for transactional alerts; it is a critical, high-impact tool for lead nurturing—the process of building relationships with prospects and moving them down the sales funnel.

How to Build a High-Performing SMS Campaign Funnel: From Opt-in to Conversion

How to Build a High-Performing SMS Campaign Funnel: From Opt-in to Conversion

How to Build a High-Performing SMS Campaign Funnel, SMS marketing remains one of the most powerful yet underutilized digital marketing channels. With 98% open rates, lightning-fast message delivery, and broad smartphone penetration, SMS is uniquely positioned to cut through the noise. But sending a few promotional messages isn’t enough. To truly maximize conversions, brands need […]