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RCS in India — From Hype to Playbook: Creative Rich Cards that Outperform SMS CTR

RCS in India — From Hype to Playbook: Creative Rich Cards that Outperform SMS CTR

For over two decades, SMS (Short Message Service) has been the default communication channel for brands in India. From banking OTPs to e-commerce offers and logistics alerts, SMS became the pulse of customer communication. But let’s be honest — SMS is showing its age. It’s static, plain, lacks interactivity, and its CTR (Click-Through Rate) has been declining steadily due to user fatigue, spam, and limited creativity.
Enter RCS (Rich Communication Services) — the evolution of SMS and MMS combined with the interactive potential of instant messaging. Now backed by Google, Jio, Airtel, and Vodafone Idea, RCS in India is transforming how businesses engage customers.

Bulk SMS vs WhatsApp Broadcast vs RCS: Which Is Right for Your Jaipur Business

Bulk SMS vs WhatsApp Broadcast vs RCS: Which Is Right for Your Jaipur Business

Bulk SMS vs WhatsApp Broadcast vs RCS , In 2025, every business — from Jaipur’s jewelry showrooms to Rajasthan’s NBFCs and educational institutions — is fighting for one thing: customer attention.

The competition isn’t just between brands anymore — it’s between communication channels.

Today, three platforms dominate the marketing landscape:

Bulk SMS: Reliable, low-cost, and widely accessible.
WhatsApp Broadcast: Personalized, media-rich, and conversational.
RCS (Rich Communication Services): The next-gen upgrade to SMS — interactive, branded, and trackable.

IVR in Vernacular Languages: Serving Rural Rajasthan Better

IVR in Vernacular Languages: Serving Rural Rajasthan Better

Vernacular IVR Jaipur – Hindi & Marwari IVR Systems for Rural Rajasthan Businesses, Rajasthan’s business landscape is evolving fast. From digital payments to WhatsApp marketing, even small kirana stores and local service providers are going digital.

Yet, there’s one truth that remains constant: language builds trust.

In a state where over 80% of people speak Hindi or regional dialects like Marwari, Mewari, Shekhawati, or Dhundhari, communication in English or standard Hindi alone often fails to connect deeply — especially in rural and semi-urban regions.

Lead Generation through Missed Call Services & RCS Campaigns in Rajasthan

Lead Generation through Missed Call Services & RCS Campaigns in Rajasthan

Lead Generation with Missed Call & RCS Campaigns in Rajasthan , In a state as diverse as Rajasthan, where smartphone adoption is rising fast but digital literacy still varies, businesses need smart, inclusive, and easy-to-use marketing tools. Traditional methods like cold calls or emails often fail to reach rural audiences — but Missed Call Services and RCS (Rich Communication Services) bridge that gap beautifully.