Introduction: The Voice That Represents Your Brand Voice Drops That Dont Annoy, In an age of automation, your voice communication — from IVR menus to voice drops — often forms a customer’s first impression of your business. Unfortunately, many companies still rely on robotic, intrusive, or overly repetitive voice systems that frustrate users, especially those […]
TL;DR (what you’ll get out of this guide) Click-to-WhatsApp Ads + First-Party Data How Ads that Click to WhatsApp (CTWA) work, where they appear, and why they’re uniquely powerful for SMEs. What’s changed in WhatsApp Business Platform pricing (the 2025 shift toward per-message pricing) and how to budget. A practical plan to combine first-party data, […]
For over two decades, SMS (Short Message Service) has been the default communication channel for brands in India. From banking OTPs to e-commerce offers and logistics alerts, SMS became the pulse of customer communication. But let’s be honest — SMS is showing its age. It’s static, plain, lacks interactivity, and its CTR (Click-Through Rate) has been declining steadily due to user fatigue, spam, and limited creativity.
Enter RCS (Rich Communication Services) — the evolution of SMS and MMS combined with the interactive potential of instant messaging. Now backed by Google, Jio, Airtel, and Vodafone Idea, RCS in India is transforming how businesses engage customers.
WhatsApp Business Pricing 2025, Messaging and conversational commerce through WhatsApp have become core to modern digital marketing and customer engagement. As businesses scale up usage of the WhatsApp Business Platform (via the API) for notifications, authentication, drip-campaigns, cart-recovery, support and so on, cost modelling becomes critical. With the pricing model of WhatsApp changing in 2025, this is a watershed moment: now you must rethink your customer acquisition cost (CAC), lifetime value (LTV) and message strategy.
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