Best Way to Promote Business Online

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 25 years. Most startups these days have taken online marketing. But not all the weapons that online marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bull’s-eye, while others don’t even come close. Do you know which is best way to promote business online?

This is the best way to promote business online:

In today’s post, I’m going to share some of the best digital marketing strategies for startups. After reading this post, you will have a clear image of profitable digital marketing strategies for your startup.

Make a Website for Better Online Presence:

All businesses, no matter how small, should have a website. It can be extremely basic, but it should contain the fundamental information customers – both existing and potential – need. For example, one frustration I encounter far too often is restaurants that don’t have a website with a current menu, opening hours, location and contact information. I know I’m not alone in that if I can’t find these details, I’m less likely to visit the restaurant – but there’s no reason a business should lose potential customers over something that’s so easy to remedy and costs very little. So you should have a website, this is the best way to promote business online.

Search Engine Optimization (SEO):

You have built a website with a unique design, and you have created service pages for all the services you offer. And you think visitors will come. Right?

Wrong!

There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business? This is where search engine optimization (SEO) plays a crucial role. Search engine optimization not only increases traffic to your website but also builds trust.

See this example of SEO, When I search for “Missed Call Service in Jaipur,” here is how result appear on Google:

If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company. Search engine optimization is a must for every startup. Having SEO strategy on your site is the best way to promote business online. Just be sure to follow the best SEO practices for your website.

Social Media Marketing:

Social media marketing is the best way to promote business online. Social media is an important part of your online presence that improves your chances of generating additional revenue and building customer loyalty. It allows customers, potential customers and other interested parties to engage easily via a channel that plays an important role in their everyday lives.

Although not every social media channel will be relevant to each business, it’s definitely worth looking into your options. For example, Facebook and Twitter will serve a purpose for almost any business – it’s a great place to post news, tips, photos and videos and ask and answer questions.

Pay Per-Click (Google Ad Words):

PPC is also one of the best way to promote business online. Pay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.

When I search for “bulk sms in Jaipur,” here is how the PPC ads look:

 

No startup should ignore pay-per-click marketing.

Pay-per-click advertising offers many practical advantages, such as:

• You can reach your customers at the right time with the right ad
• High ROI as you will have to pay only when an interested person clicks
• Control over how much you want to spend
• You won’t have to wait for results
• Data and insights to help sharpen other marketing strategies

PPC campaigns exhaust the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that generates more conversions than clicks.