Dealers’ orders by manufacturers and distributors are usually organized in a combination of phone calls, WhatsApp messages, Excel files, emails, and entries into ERP. However, while this approach is feasible in case of a small dealer network, it becomes more and more challenging with growing amounts of products, distributors, price lists, and orders.
The fact of the matter is that consumers use multiple types of devices, messengers, networks and communication channels. This means that an advertising campaign that relies completely on just one channel will suffer from limited reach as that particular channel may not be accessible at all to the consumer.
Bulk SMS, telemarketing, voice drops, and IVR campaigns still make for very good business communication channels in India. However, regulations around commercial communications have become much more stringent.
In reality, WhatsApp for Business is now much more advanced than business messaging. In 2026, businesses will be able to handle customer journeys via chat, automation, AI-driven conversations and even take the conversation further into a voice call should this become necessary.
