The process looks like a customer finding the company on Google, asking on WhatsApp, getting a link either for Zoom or Google Meet, opening a different app, having the meeting and getting back to WhatsApp for further communication.
The late payments may impact the cash flow, working capital, and business operation in general. However, persistent calls to the customers and repetitive reminders via WhatsApp, SMS, and IVR will immediately affect negatively on the customer relationship.
Dealers’ orders by manufacturers and distributors are usually organized in a combination of phone calls, WhatsApp messages, Excel files, emails, and entries into ERP. However, while this approach is feasible in case of a small dealer network, it becomes more and more challenging with growing amounts of products, distributors, price lists, and orders.
The fact of the matter is that consumers use multiple types of devices, messengers, networks and communication channels. This means that an advertising campaign that relies completely on just one channel will suffer from limited reach as that particular channel may not be accessible at all to the consumer.
