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Category: Bulk SMS

RCS in India — From Hype to Playbook: Creative Rich Cards that Outperform SMS CTR

RCS in India — From Hype to Playbook: Creative Rich Cards that Outperform SMS CTR

For over two decades, SMS (Short Message Service) has been the default communication channel for brands in India. From banking OTPs to e-commerce offers and logistics alerts, SMS became the pulse of customer communication. But let’s be honest — SMS is showing its age. It’s static, plain, lacks interactivity, and its CTR (Click-Through Rate) has been declining steadily due to user fatigue, spam, and limited creativity.
Enter RCS (Rich Communication Services) — the evolution of SMS and MMS combined with the interactive potential of instant messaging. Now backed by Google, Jio, Airtel, and Vodafone Idea, RCS in India is transforming how businesses engage customers.

WhatsApp Pricing Shift 2025: Re-model Your CAC / LTV with Conversation vs Per-Message Billing

WhatsApp Pricing Shift 2025: Re-model Your CAC / LTV with Conversation vs Per-Message Billing

WhatsApp Business Pricing 2025, Messaging and conversational commerce through WhatsApp have become core to modern digital marketing and customer engagement. As businesses scale up usage of the WhatsApp Business Platform (via the API) for notifications, authentication, drip-campaigns, cart-recovery, support and so on, cost modelling becomes critical. With the pricing model of WhatsApp changing in 2025, this is a watershed moment: now you must rethink your customer acquisition cost (CAC), lifetime value (LTV) and message strategy.

Omnichannel Messaging in Rajasthan: How SMS, WhatsApp, Voice & RCS Work Together for Better Lead Generation

Omnichannel Messaging in Rajasthan: How SMS, WhatsApp, Voice & RCS Work Together for Better Lead Generation

Omnichannel Messaging for Lead Generation in Rajasthan , In the ever-competitive business ecosystem of Rajasthan, reaching customers on one channel is no longer enough. Consumers today move between SMS, WhatsApp, calls, websites, and social media within minutes — expecting consistent, timely communication everywhere.

Bulk SMS vs WhatsApp Broadcast vs RCS: Which Is Right for Your Jaipur Business

Bulk SMS vs WhatsApp Broadcast vs RCS: Which Is Right for Your Jaipur Business

Bulk SMS vs WhatsApp Broadcast vs RCS , In 2025, every business — from Jaipur’s jewelry showrooms to Rajasthan’s NBFCs and educational institutions — is fighting for one thing: customer attention.

The competition isn’t just between brands anymore — it’s between communication channels.

Today, three platforms dominate the marketing landscape:

Bulk SMS: Reliable, low-cost, and widely accessible.
WhatsApp Broadcast: Personalized, media-rich, and conversational.
RCS (Rich Communication Services): The next-gen upgrade to SMS — interactive, branded, and trackable.

Bulk SMS vs WhatsApp Broadcast vs RCS: Which Is Right for Your Jaipur Business

Far far away, behind the word moun tains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of

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