The fact of the matter is that consumers use multiple types of devices, messengers, networks and communication channels. This means that an advertising campaign that relies completely on just one channel will suffer from limited reach as that particular channel may not be accessible at all to the consumer.
Bulk SMS, telemarketing, voice drops, and IVR campaigns still make for very good business communication channels in India. However, regulations around commercial communications have become much more stringent.
In reality, WhatsApp for Business is now much more advanced than business messaging. In 2026, businesses will be able to handle customer journeys via chat, automation, AI-driven conversations and even take the conversation further into a voice call should this become necessary.
Clients are not confined to asking about products during office hours. They can ask about a product at 11 PM, ask for its pricing early in the morning or even request for delivery details on a Sunday.
