Domain Level SEO Factors Affecting Website Ranking on Google

SEO activists must already know that Google uses many Domain Level SEO Factors in determining the ranking of a website.

Here are 10 Domain Level SEO factors that influence website ranking on Google.

1. Domain Age

In a video released by Matt Cutts (head of spam at Google) stated that the age of the domain is influential in determining the ranking of websites on Google, but the effect is not too large.

“The difference between a domain that’s six months old and a version is really not that big at all.” ~ Matt Cutts

2. Keywords Appear on Top-Level Domains

The effect is not too large, as happened in SEO in the past, but keywords in the domain will signal that a domain is relevant to that keyword. Today, there are still many who use keywords in their domains.

3. Keywords are in the First Word in the Domain

As mentioned in the SEO MOZ article, domains that contain keywords in the first word in the domain have SEO advantages compared to domains that don’t have keywords in the root domain or put keywords in the middle/end of the domain.

4. Domain Registration Range at the Register

Usually, domains that have value will be registered in a fairly long period of time, for example, 3-5 years at a time. Unlike the domain for doorway websites, which are usually registered for no more than one year.

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains are rarely used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor predicting the legitimacy of a domain “. ~ Google’s Patent

5. Keywords on Subdomain Names

Based on the Moz panel, the keywords contained on the subdomain will affect the SEO of a website, such as the subdomain keyword.

6. Domain Ownership History

The history of ownership of a domain can affect SEO. Some sites to check site ownership, such as Who. will provide information on the ownership of a domain to Google, and Google can reset the history or history of the domain, for example, eliminating backlinks that once referred to that domain.

7. Exact Match Domain (EMD)

Some time ago, Google gave a penalty to sites with EMD domains, but this only applies to sites of poor quality. If you build a good quality website with useful content, EMD will still provide SEO benefits.

8. Private vs. Public WhoIs

WhoIs that is set to Private is an indication that something is “hidden”. According to Matt Cutts, activating private WhoIs does not automatically hurt the website. But this can affect the ‘Trust’ customer or the search engine itself on a website.

9. Penalty Affected Domain Name, Holders

Google can find out the name of the owner of a website with the help of WhoIs (or maybe with their own software).

Well, if Google identifies someone as a SPAMMER, this could result in the name of the domain owner being penalized, of course, after Google conducts research on several domains owned by that name.

10. Country TLD Extension

Having a domain with certain country extensions, for example, .co, .in, .us, .it, will help increase the ranking of the website in certain countries, but will limit the ability of the website to rank globally.