Complete YouTube SEO Guide to Ranking High in Google
Complete YouTube SEO Guide to Ranking High in Google
For colleagues who are struggling with the world of internet marketing, of course, they understand well the magnitude of the influence and strength of YouTube video-sharing sites. As an illustration, YouTube is one of the sites with the largest number of daily visitors under Google and Facebook social media.
In addition, this site also successfully became the second largest search engine after Google, with the number of searches reaching 30 million every day.
In this guide, we will learn some important YouTube SEO points to win the search competition on the first page of the YouTube site. Apply these YouTube SEO points to the maximum and see the results in the future.
Trick 1: Search Keywords for Video
The YouTube SEO techniques applied to YouTube are not too different when compared to Google. In the first stage, we have to look for keywords, or cool language keyword research.
But in contrast to keyword search for Google, we must find what is called a Video Keyword.
Trick 2: Create Interesting Videos and YouTube Channels
At this stage, we will try to make a good impression on the eyes of YouTube and viewers through the videos and channels that we make.
1. Ranking Factors
First of all, we must understand that videos on YouTube do not work like blogs or websites in terms of ranking. On Google, there is a term backlink that can be used to determine the quality of a blog or website.
What really concerns us more are the following points:
Video Retention
Comment
Thumbs up / Thumbs down
Subscribe
Share
2. Create a Video above 5 Minutes
If we examine it again, many of the videos that appear on the first page of YouTube search results are more than 5 minutes long. Even some of them reach more than 1 hour.
Maybe most of us will have trouble making videos that are too long. But the 5-minute number is the minimum we have to work on. In theory, generally longer is certainly better.
3. Create Custom Thumbnails
The thumbnails of the videos that we made, in fact, also have a huge effect on the development of the video, even though they don’t directly affect YouTube ranking; at least this is very influential on our audience. It would be better if we made custom thumbnails.
4. Create a Playlist
A playlist is a list of several videos with the same theme. And it turns out this feature also contributes to SEO factors that are quite thick, and certainly we can use.
Trick 3: Build On-Page YouTube SEO
At this stage, there are a number of things that we need to pay attention to, which include the file name, Video title, description, and tags of the videos that we upload.
Trick 4: Promote Videos
After applying the YouTube SEO tips discussed above, next we can directly promote the video on social media to get views, of course. In this case, what was emphasized was how to build videos and YouTube channels by using 100% white hat, aka official.
It is not recommended to buy view services or use methods that include black or gray hat. We can enter our video as an answer to a question that is related to the keywords that we aim at. Or better, if we can directly embed the video in our answer.