Both a new visitor and an old customer will see the same offers, the same calls to action and the same products.
Such approach is easy but may lead to the loss of valuable information about the customer.
Using CRM personalization of the website, the business can take advantage of the information already available about its customer to provide a more personalized experience on the website.
With the combination of CRM data with website interactions, companies will be able to offer more personalized experiences to returning customers. This may include customized offers, recommended products, easier way to get an answer to the questions asked and more efficient follow up of your requests.
The process looks like a customer finding the company on Google, asking on WhatsApp, getting a link either for Zoom or Google Meet, opening a different app, having the meeting and getting back to WhatsApp for further communication.
Dealers’ orders by manufacturers and distributors are usually organized in a combination of phone calls, WhatsApp messages, Excel files, emails, and entries into ERP. However, while this approach is feasible in case of a small dealer network, it becomes more and more challenging with growing amounts of products, distributors, price lists, and orders.
