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Tag: CustomerTrust

E-commerce & Logistics: How Transactional SMS Builds Trust During Delivery

E-commerce & Logistics: How Transactional SMS Builds Trust During Delivery

In the high-velocity Indian e-commerce market of 2026, the battle for customer loyalty isn’t won at the “Buy Now” button—it is won during the “Last Mile.” Once a payment is processed, a psychological timer starts in the customer’s mind. Every minute of silence from the brand increases “post-purchase anxiety.”

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

In India, the Distributed Ledger Technology (DLT) framework is the backbone of commercial communication. Introduced by the Telecom Regulatory Authority of India (TRAI), its mission is simple: to eliminate spam, prevent phishing, and ensure that every business message is traceable and consented.