With the combination of CRM data with website interactions, companies will be able to offer more personalized experiences to returning customers. This may include customized offers, recommended products, easier way to get an answer to the questions asked and more efficient follow up of your requests.
The process looks like a customer finding the company on Google, asking on WhatsApp, getting a link either for Zoom or Google Meet, opening a different app, having the meeting and getting back to WhatsApp for further communication.
In reality, WhatsApp for Business is now much more advanced than business messaging. In 2026, businesses will be able to handle customer journeys via chat, automation, AI-driven conversations and even take the conversation further into a voice call should this become necessary.
Clients are not confined to asking about products during office hours. They can ask about a product at 11 PM, ask for its pricing early in the morning or even request for delivery details on a Sunday.
