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Category: Bulk SMS

When to Send SMS: Timing & Frequency Best Practices for India (Festivals, Weekends & Work Hours)

When to Send SMS: Timing & Frequency Best Practices for India (Festivals, Weekends & Work Hours)

In India, a mobile phone is more than just a communication device; it’s a constant companion. With over 1.2 billion mobile subscribers, the potential for SMS marketing is staggering. However, India is also a land of immense diversity, unique cultural rhythms, and strict regulatory frameworks like the TRAI (Telecom Regulatory Authority of India) guidelines.

How to Use Bulk SMS for Lead Nurturing: From Welcome Messages to Re-Engagement & Cart Recovery

How to Use Bulk SMS for Lead Nurturing: From Welcome Messages to Re-Engagement & Cart Recovery

How to Use Bulk SMS for Lead Nurturing, In the crowded digital marketing landscape, where email inboxes are overflowing and social media feeds are noisy, one channel consistently cuts through the clutter: Bulk SMS.

The simplicity, immediacy, and personal nature of a text message give it an unparalleled advantage. With an astounding 98% average open rate (compared to email’s 20-30%), SMS is not just for transactional alerts; it is a critical, high-impact tool for lead nurturing—the process of building relationships with prospects and moving them down the sales funnel.

SMS Marketing KPIs You Should Track: Open Rate, Click-Through, Conversion, Unsubscribe — What Each Means

SMS Marketing KPIs You Should Track: Open Rate, Click-Through, Conversion, Unsubscribe — What Each Means

SMS Marketing KPIs You Should Track, SMS (Short Message Service) marketing is the powerhouse of immediate communication. With nearly 98% open rates and messages typically read within the first three minutes of receipt, it offers an urgency and directness no other channel can match.

SMS + Email + Social: How to Create Omnichannel Campaigns for Maximum ROI

SMS + Email + Social: How to Create Omnichannel Campaigns for Maximum ROI

Introduction SMS + Email + Social: How to Create Omnichannel Campaigns, In today’s dynamic digital environment, the customer journey is less like a straight line and more like a complex web of interactions across devices and platforms. Modern consumers expect brands to keep up—they might discover you on Instagram, research on email, and complete a […]