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Tag: BulkSMSIndia

Cost-Effectiveness of SMS (vs Email, Push, Social) for SMBs in India: A Comparative Study

Cost-Effectiveness of SMS (vs Email, Push, Social) for SMBs in India: A Comparative Study

For Small and Medium Businesses (SMBs) in India, marketing is a game of “paisa-vasool” (value for money). With limited budgets and a hyper-competitive local market, every rupee spent on digital outreach must deliver measurable results.

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

DLT Rules & Compliance for Bulk SMS in India: 2025 Edition

In India, the Distributed Ledger Technology (DLT) framework is the backbone of commercial communication. Introduced by the Telecom Regulatory Authority of India (TRAI), its mission is simple: to eliminate spam, prevent phishing, and ensure that every business message is traceable and consented.