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Tag: SMSmarketing

The Omnichannel Approach: Integrating SMS with Email Marketing for Higher ROI

The Omnichannel Approach: Integrating SMS with Email Marketing for Higher ROI

In the digital landscape of 2026, the battle for consumer attention is no longer fought on a single front. While email remains the cornerstone of long-form storytelling and brand nurturing, the sheer volume of “noise” in a modern inbox is staggering. Average email open rates hover around 20-30%, meaning that nearly 75% of your carefully crafted messages are never even seen.

E-commerce & Logistics: How Transactional SMS Builds Trust During Delivery

E-commerce & Logistics: How Transactional SMS Builds Trust During Delivery

In the high-velocity Indian e-commerce market of 2026, the battle for customer loyalty isn’t won at the “Buy Now” button—it is won during the “Last Mile.” Once a payment is processed, a psychological timer starts in the customer’s mind. Every minute of silence from the brand increases “post-purchase anxiety.”

How Businesses Are Using SMS for Customer Experience & Trust

How Businesses Are Using SMS for Customer Experience & Trust

In the hyper-competitive digital landscape of 2026, the battle for customer loyalty isn’t won through flashy advertisements or massive billboards; it is won in the small, micro-moments of a customer’s day. As inboxes become cluttered with hundreds of unread emails and social media feeds are drowned out by algorithms, the humble text message has emerged as the most powerful tool for building Customer Experience (CX) and Trust.

SMS vs. Messaging Apps (WhatsApp/Telegram): When to Use Each Channel

SMS vs. Messaging Apps (WhatsApp/Telegram): When to Use Each Channel

SMS or WhatsApp? Telegram or RCS? Discover the ultimate guide for businesses choosing between SMS and messaging apps. Learn about open rates, costs, and the best use cases for each channel in 2025.